About Us
Positioning for Future Success
Better business results start with better decisions
Businesses rarely struggle because they lack ideas, ambition or marketing activity. More often, the challenge is knowing where to focus, what to prioritise and what will genuinely make a difference.
That’s where LloydBrand comes in.
We are a strategic positioning and growth consultancy helping business leaders uncover opportunities, strengthen how they compete and make smarter decisions about where to invest for growth.
LloydBrand brings together 85+ years of combined expertise and experience working with 200+ global and local brands across B2B and B2C sectors.
Our experience spans business strategy, positioning, brand, marketing, sales, communications, public relations, reputation, leadership and emerging AI-enabled sales and marketing systems.
That multi-disciplinary perspective matters. Because business challenges rarely fit neatly into one discipline.
We combine that experience with our proprietary Decision Intelligence AI Engine, enabling us to interrogate markets, customers and opportunities at speed while applying the human judgement and commercial experience needed to understand what the intelligence actually means for your business.
Our work has been recognised with 11 industry awards, but the measure that matters most to us is whether our thinking helps our clients make stronger decisions, compete more effectively and grow.
Thinking is only valuable when it leads to action
We don’t believe in strategy that ends in a presentation.
Depending on what your business needs, we can work with you on a specific strategic project, become an ongoing strategic advisor, strengthen your reputation and market influence, or help activate the strategy through brand, marketing and specialist programmes.
Sometimes that means challenging the current positioning. Sometimes it means identifying an opportunity nobody has seen. Sometimes the strategy is right, but the marketing isn’t delivering. And sometimes the business simply needs an experienced outside perspective before making its next big decision.
Our role changes according to the challenge. Our focus remains the same: helping you make better decisions and turn them into meaningful business results.
How we help
Strategic Projects
Understand where the opportunities lie, define how you can compete and win, and build the positioning, brand and messaging to support growth.
Market Intelligence | Positioning Blueprint | Go-to-Market Strategy | Brand DNA | Brand Development | Messaging Playbook
Ongoing Strategic Advisory
Access experienced strategic thinking and hands-on marketing support to make better decisions, focus investment, improve performance and turn strategy into action.
Decision Support | Investment Priorities | Performance Reviews | Team & Agency Oversight | Marketing Management | Capability Building
Public Relations & Influence
Build the visibility, credibility, authority and reputation that strengthen your position and influence in the market.
Media Relations | Thought Leadership & Content | Executive Profiling & Personal Branding | Reputation Management
Specialist Programmes
Focused programmes designed to solve specific brand, people and marketing challenges and build stronger capability within your business.
Employee Advocacy | Brand Accelerator Programme | AI Sales & Marketing Systems
Meet Janine Lloyd
Strategic Positioning & Growth Advisor | Entrepreneur | Award-Winning Strategist
Janine Lloyd has spent more than 35 years helping businesses, brands and leaders understand what makes them worth choosing, communicate it powerfully and turn it into business growth.
But her experience goes well beyond marketing.
An entrepreneur herself, Janine has built three businesses over the course of her career. She founded and grew Livewired, a successful public relations agency which she later sold, before establishing PR Expert and, more recently, evolving her business into LloydBrand. Each chapter reflects the evolution of her own expertise, from public relations and communications to brand, marketing, strategic positioning and growth advisory.
That experience gives Janine a perspective shaped not only by advising businesses, but by building and running them herself. She understands the realities behind the decisions business leaders make. Where to invest. What to prioritise. How to differentiate. When to change direction. And how to turn strategy into action.
Over her career, Janine has worked across B2B and B2C sectors with global and South African brands and organisations.
Her work has earned numerous industry accolades, including PRISM Awards and international recognition for the Hear Me Move campaign. But today, it is the depth and breadth of experience behind those achievements that clients value most.
Janine brings together strategic thinking, market and customer insight, positioning, brand, marketing, sales, communications, public relations and reputation. This multidisciplinary perspective allows her to look beyond an isolated marketing problem and ask the bigger business questions: Where is the opportunity? What is getting in the way of growth? How can this business compete more effectively? And where should it focus its time, money and resources for greater impact?
Known for questioning assumptions and getting quickly to the heart of a business challenge, Janine combines intelligence and analysis with something technology cannot replicate: decades of experience, commercial judgement, intuition and an understanding of people.
Her interest in people has also been a constant throughout her career. Janine holds multiple qualifications in life, business and executive coaching through Results Coaching Systems in New York and has worked as a coach, facilitator and conference speaker.
Today, as founder of LloydBrand, she works alongside business leaders as a Strategic Positioning & Growth Advisor, helping them uncover opportunities, strengthen their position, make smarter sales and marketing decisions and turn better thinking into better business results.