Personal Brand Workshop
Together we will discover your True Genius ID!
For professionals whose business success hinges on their specialised knowledge and skills, recognising and harnessing your unique expertise is crucial. This is where identifying your ‘Personal Expertise Signature ‘ becomes pivotal. It’s the core of your professional identity, the distinct blend of skills and personality that sets you apart. Without a clear grasp of this unique professional persona, effectively showcasing and marketing your skills can be a challenge.
We’re here to assist you in gaining a profound understanding of your professional strengths and the exclusive value you bring. This clarity will not only elevate your personal brand but also attract clients who value and seek the specialised expertise that you uniquely offer.
This personal brand course offers a comprehensive journey of discovery, featuring lessons, guides, and hands-on exercises. In this course, Janine Lloyd will lead you through a process to uncover what truly sets you apart from the competition, providing clarity for your path ahead and unlocking new opportunities for success. Expect to engage in meaningful homework assignments, which Janine will personally review. Her involvement extends to collaborating with you in crafting your bespoke ‘True Genius ID’ on a concise, impactful one-page document.
What this course involves
- 10 lessons delivered over 3 days
- Take a personal brand archetype test to understand your distinctive style and best expression of you!
- Evaluate where your personal brand is now and where you need to be
- Learn how to create a buyer persona so you have clarity on who you are selling to
- Research your competitors online without spending a fortune
- Create a brand purpose statement that emotionally connects and is memorable
- Develop a Unique Sales Proposition (USP) and elevator statement you can implement straight away
- Develop a message map you can use to communicate on social media, blogs, your website and all marketing materials
- Craft a personal bio that you can use immediately for your website, on Social Media or for pitches
Benefits of this course
- Guidance from Janine Lloyd who will personally evaluate your work
- Tips and hacks for boosting your personal brand
- Checklists and action plans
- Worksheets and homework
- Group exploration and interaction
- Free 45-minute brand coaching session
- Receive a Personal Brand Archetype
Your Brand Archetype:
- Defines your brand personality
- Highlights how best to express your personal brand
- Defines your brand voice
- Highlights your weaknesses and strengths
- Gives you five strategies for success
How it works
The course is given online four times a year over three consecutive days.
It is limited to eight individuals, keeping the setting intimate and personal.
The course includes breakaway sessions to work on your brand.
You will also need to do homework in preparation for the next day.
All your work will be reviewed by Janine.
A discount is offered if you would like your partner to attend.