Business Workshop
Make your brand do the work - watch your business take off
Your brand is your biggest asset. It is your ultimate edge, inspiring the market to come to you, enabling you to be leaders not followers and giving you the power to go toe-to-toe with the big guys. A great brand isn’t just a logo or a slogan; it’s a growth engine that can power your business to take off!
Our Services
Full-service brand strategy development: Let us craft your brand strategy from the ground up or revamp your existing one. We handle everything, tailoring a strategy that resonates with your business’s unique strengths and your target audience.
DIY brand strategy workshops: Prefer to do it yourself? Join our workshops where we teach you and your team how to develop an effective brand strategy, empowering you to take charge of your branding journey.
Our “TrueGenius ID” methodology is a proven pathway to business growth using the power of your brand. Developed by renowned expert Janine Lloyd, this process gives you crystal-clear clarity about what your business embodies, the distinct value it offers and how to position it for success.
Get us to create a fully engaged brand for you that you can use immediately!
- Brand audit: We analyse where your business is now and where it needs to be.
- Archetype: We use our insight and experience supported by a brand archetype test to identify your brand personality, voice, strengths, weaknesses, and opportunities.
- Target audience: We create a primary buyer persona.
- Competitors: We conduct an online competitor brand analysis.
- Purpose: We develop a brand purpose that connects emotionally and is memorable.
- Positioning: We create your brand positioning strategy, Unique Value Proposition (UVP), and elevator statement.
- Message Blueprint: We craft and hone your key business messages in line with your positioning and purpose.
- Bio: We write a business bio for use on your website, LinkedIn, Media kit, and proposals.
- Receive: A professionally designed, comprehensive PDF that guides your brand identity, visual, and written communications. This document will align your teams under a unified brand vision and empower your marketing team to deliver clear, consistent messages and brand stories across all channels.
Attend our signature workshop and learn how to create a fully engaged brand
Master and immediately apply your skills to create an engaging brand with our hands-on workshop.
We take you through the entire brand strategy process consisting of: Brand Audit, Archetype, Buyer Persona, Competitor analysis, Purpose, UVP & Positioning, Message Blueprint and Business Bio.
- Ten lessons over 3 consecutive days
- Guidance from Janine Lloyd who will personally evaluate you or your team’s work
- Tips and hacks for boosting your business brand
- Checklists and action plans
- Worksheets and homework
- Group exploration and interaction
Bonus
Receive a Brand Archetype guide which includes your brand personality, voice, strengths, weaknesses and opportunities, as well as 5 strategies for success you can implement immediately.
Consider our additional offering
Your brand identity is more than just a logo—it’s the visual language that communicates your values, purpose, and personality. Ask us to design your Brand Identity Toolkit that serves as a comprehensive guide, providing you and your teams with clear, engaging visual narratives. It ensures consistent application of your business identity across all touchpoints, empowering everyone to represent your brand with confidence and clarity.